Effective Date: February 26, 2026

Cal-West Pool, Inc. (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, https://www.calwestpool.com, or interact with us online or via text messaging.

By using our website or providing your information, you agree to the practices described in this policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us, including:

• Name
• Email address
• Phone number
• Property address
• Project details or service inquiries

This information is collected when you:

• Submit a contact or estimate form
• Request information
• Communicate with us by phone, email, or SMS

Automatically Collected Information

We may collect non-personal information automatically, such as:

• IP address
• Browser type
• Device type
• Pages visited
• Referring website
• Time spent on our website

This information is used for analytics and website performance purposes.

How We Use Your Information

We use collected information to:

• Respond to inquiries and service requests
• Schedule estimates and appointments
• Provide customer service and support
• Send informational communications related to your inquiry
• Improve our website, services, and marketing efforts
• Maintain internal business records

We do not sell your personal information.

Text Messaging Communications

By providing your phone number and opting in through our forms or other communications, you consent to receive informational text messages from Cal-West Pool, Inc., including appointment confirmations, updates, and service-related notifications.

• Text messages are informational in nature.
• Message and data rates may apply.
• You may opt out at any time by replying STOP.
• Consent to receive text messages is not required as a condition of purchasing services.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance user experience and analyze website performance.

We use third-party services including:

• Google Analytics
• Google Ads
• Meta (Facebook) Advertising
• Website hosting providers
• Customer relationship management systems, including GoHighLevel and Housecall Pro

These tools may collect anonymous browsing information to measure website traffic and advertising performance. You may adjust your browser settings to disable cookies; however, doing so may impact website functionality.

Sharing of Information

We do not sell or rent your personal information.

We may share information with trusted service providers who assist in operating our website, managing customer relationships, or providing services, provided those parties agree to maintain confidentiality and use information solely for business purposes.

We may disclose information if required to do so by law or in good-faith belief that such action is necessary to:

• Comply with legal obligations
• Protect and defend our rights or property
• Prevent misuse of our services
• Respond to lawful government requests

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Request disclosure of the categories and specific pieces of personal information we have collected
• Request deletion of your personal information (subject to legal exceptions)
• Request correction of inaccurate personal information
• Request information about whether we sell or share personal data

We do not sell personal information.

You may submit a privacy request through our website privacy request form. We may require verification of identity before processing requests.

Authorized agents may submit requests on your behalf, provided appropriate authorization documentation is supplied.

Data Retention

We retain personal information only as long as necessary to:

• Provide requested services
• Maintain business and financial records
• Comply with legal obligations
• Resolve disputes and enforce agreements

When information is no longer required, we take reasonable steps to securely delete or anonymize it.

Children’s Privacy

Our services are intended for adults and homeowners. We do not knowingly collect personal information from children under the age of 13. If we become aware that such information has been collected, we will take reasonable steps to delete it.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external websites. We encourage users to review the privacy policies of any external site before submitting personal information.

Surveys and Contests

At this time, we do not conduct surveys or contests through our website. If this changes, participation will be voluntary and information collected will be used only for the stated purpose.

Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will be posted on this page. Continued use of the website after changes are posted constitutes acceptance of the revised policy.

Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

Cal-West Pool, Inc.
4022 Marfargoa Rd
Stockton, California
Phone: (209) 441-4900
Email: office@calwestpool.com